Direct Conservation Initiative

Consumerism will save our planet.

We mean it. But not the way you've heard it before.
The problem

Every brand claims to care about the environment.

A donation here. A percentage there. We've all read the fine print.

We're not going to do that.
Our approach

We want people to make money taking care of nature — not destroying it.

Conservation only lasts when it's in someone's interest to keep it going. So instead of writing checks, we build things.
The first project

A pond. A cabin company. A coastline coming back to life.

THC is a cabin retreat on the Chilean coast. We're building a pond on their land that brings wildlife back to the property — and with it, a reason for guests to keep coming back.

When nature thrives, the business thrives. And when the business thrives, they have every reason to protect it — long after we leave.

The commitment

10% of every sale. 100% of our launch.

Our Direct Conservation Initiative receives 10% of all ongoing profits. But we're not easing into this — every peso from our brand launch goes directly to the THC pond. We're not testing the waters. This project gets fully funded.

10%

of all profits, every sale

100%

of launch profits to the first project

Transparency

You'll see everything. Including the mistakes.

Follow the full build on our social media — every step, every setback. Financial breakdowns are available on request. We're not going to pretend this is perfect, and when we get something wrong, we'll tell you.
Get involved

There are two ways in.

Wherever you are in the world, you can be part of this.

Support from anywhere

Buy a Patron sticker. Funds go directly to the conservation project.
Shop stickers

Based in Chile?

We're looking for partners in the next project. Get in touch — we'd love to hear from you.
Get in touch